Introduction
Relationship Survey invitations can be emailed to your customers by CIOPulse using the Automated Survey Series function.
However, if you'd rather these emails were sent by your own email system, you can run Relationship Surveys manually.
With a manual Relationship Survey, you enter some basic information about the survey into the Portal and then run a mail-merge (usually) to send survey invitations to a list of your customers.
This article describes that manual process.
Setting up your Relationship Survey in the Portal
Before running a relationship survey, you need to provide CIOPulse with some basic information about it. Each time you run another relationship survey (e.g. a year later, or for another project), you will need to repeat these steps.
Log in to the client administration portal
At the client portal log in screen, enter your email address and password to log in.
Set the instance
If your organisation has multiple licenses of CIOPulse, and you are authorised to manage more than one of them, you will be able to switch between these instances.
Choose the instance you wish to work on now using the drop-down list and click the 'Set instance' button.
All Relationship Series, both automated and manual, have to be associated with a Survey Series (even if that Series is called "No Series"). The results of Surveys in the same Series can be easily compared with each other.
For example, the Net Promoter Scores of each annual IT Relationship Survey (e.g. IT Survey 2019 vs IT Survey 2020) in the "Annual Survey" Series can be compared against each other in a dedicated Survey Series dashboard.
If you wish to associate this manual Relationship Survey with a new Survey Series, follow Steps 2 to 5 below. If you don't wish to associate this survey with a new Survey Series, skip to Step 6.
2. Select 'Survey Series'
- Select 'Manual Series'
- Click 'Add Manual Survey Series'
- Enter a Series Name and Series Code for the Series and click 'Save and go back to list'
- Select 'Main Menu' and then Select 'Relationship Surveys'.
- Here you will find a list of any Relationship Surveys that you have already run. You can use the pencil icon at the far right to edit an existing survey (e.g. to rename it), or delete it (provided no surveys were ever received).
- Click 'Add Relationship Survey' to set up a new Relationship Survey.
Relationship Surveys on the list that have values in the 'Stakeholder Group' and 'Stakeholders' columns, are surveys that have been created by an Automated Survey Series. The mechanism for setting up these automated surveys is described here.
- Enter these five fields:
- Survey Name: A short name that describes this survey. For your information only.
- Survey Code: This is a unique code assigned by you for this particular relationship survey. When you issue relationship survey invitations to your customers, the hyperlink for the survey will include this Survey Code in the
rsidparameter. CIOPulse will then associate survey responses with this particular survey. The Survey Code must not contain spaces or any special characters (e.g. no ampersands). No two surveys can have the same Survey Code. - Survey Series: Pick a Survey Series from the drop-down list. The results of Surveys in the same Survey Series can be compared with each other. If this Survey does not belong to Series, choose 'No series'.
- Invitation Count: Use the Invitation Count field to tell CIOPulse how many people have been invited to complete the survey so that a Response Rate can be calculated.
- Close Date: Your Net Promoter Score for the survey will be calculated based on all surveys received up to and including the Close Date (GMT). Surveys received after this date will not be included in any Net Promoter Score calculations.
- Click 'Save and go back to list'.
You can change the Close Date of a Relationship Survey with no repercussions. The Net Promoter Score for the Relationship Survey will simply be recalculated based on the surveys received up to and including this new Close Date.
Sending survey invitations
Running a relationship survey requires you to send out the survey invitation emails from your own email system. Each survey invitation email needs to include a hyperlink to your CIOPulse relationship survey URL.
If you don't wish to track which customer and/or customer segment each survey response was from (not recommended), you can send out the same survey hyperlink to all customers.
But if you want to know who completed each survey, and do analysis of satisfaction levels of your various customer segments (recommended), then your survey URL will need to include parameters that carry information such as the customer ID and customer's business segment(s). You would usually achieve this via a mail merge. A Microsoft Office mail-merge procedure can be found below.
Embedding the relationship survey URL within the survey invitation
The survey invitations that you send must include a hyperlink to the CIOPulse relationship survey. Your survey URL can be found in the Portal under View your URLs.
You can find your exact survey URL in the View your URLs screen of the Portal. It is important that you use this URL and no other variation.
If you have a customised (branded) survey (included in our Corporate or Enterprise Plans), your survey URL will not include your Portal Code. If you are using our vanilla survey (you are on our Business Plan), your survey URL will include an encoded version of your Portal Code in the cpc parameter.
Your relationship survey URL will look similar (but not exactly like) this:
https://survey.cio-pulse.com?stc=djTP6A&cid=C123456&sgid1=Fin&sgid2=NSW&rsid=Sep17&bun=IT
The survey URL contains a fixed prefix (e.g. https://survey.cio-pulse.com?stc=djTP6A) followed by a number of parameters that pass important information through to CIOPulse.
Each parameter name begins with a & (except the first, which is prefixed with a ?) and is followed by = and the parameter value. For example, &cid=123456 tells CIOPulse that the unique code for this respondent (customer) is 123456.
Parameter names must be in lowercase. The order of the parameters does not matter.
These two parameters are mandatory:
-
rsidRelationship Survey Code. A code of your choice for this survey iteration, e.g. if you run these surveys annually, you might use&rsid=sep17for this year and&rsid=sep18for next year etc. Relationship Survey Codes must contain only alphanumeric characters (a-z, A-Z, 0-9), hyphens and underscores. Spaces are not allowed. You must set up this Relationship Survey Code in the Portal before you issue survey invitations. This is described above. -
bunBusiness Unit Name. The name by which your business unit is known to your customers, e.g. IT, ITS or HR. This is used in the wording of the surveys themselves. Spaces and ampersands have to be replaced with "%20" and '%26" respectively (without the quotes). e.g. if your business unit is called "I M&T", your URL will include&bun=I%20M%26T.
The only place that the bun parameter is used is in the wording of Q1 of the relationship survey. E.g. with bun=the%20Technology%20Team, then Q1 of the survey will read, "How would you rate your overall satisfaction with the Technology Team?".
You can therefore use the relationship survey capability to ask customers about a project or initiative. Just set bun to the name of the project, e.g with bun=the%20Windows%11%20rollout, Q1 of the survey will read, "How would you rate your overall satisfaction with the Windows 11 rollout?"
These three parameters are optional. If you do not wish to use any of them, do not include them in the survey URL:
-
cidCustomer ID. A unique identifier for the customer, e.g. their full name (including spaces, apostrophes and hyphens), email address or employee ID. This will enable you to associate each survey response with a customer so that you can follow-up with a particular concern or get clarification on their feedback. If you prefer your survey responses to be anonymous, you must omit this parameter or specify&cid=anonymous. If more than one survey is received for the samecid, only the latest will be retained. -
sgid1Segment Code 1. The unique code representing a meaningful grouping of customers for your organisation, e.g. location. Segment Codes must contain only alphanumeric characters (a-z, A-Z, 0-9), hyphens and underscores. Spaces are not allowed. You setup the list of Segments, and the unique code for each, in the Portal. This is described here: Manage Customer Segments. CIOPulse will calculate a Net Promoter Score for each of these segments, e.g. London, Sydney, New York. If you don't want to use Segment Code 1, you can exclude this parameter or hardcode it as&sgid1=NONE. -
sgid2Segment Code 2. The unique code representing a meaningful, alternative grouping of customers for your organisation, e.g. business unit. Segment Codes must contain only alphanumeric characters (a-z, A-Z, 0-9), hyphens and underscores. Spaces are not allowed. You setup the list of Segments, and the unique code for each, in the Portal. This is described here: Manage Customer Segments. CIOPulse will calculate a Net Promoter Score for each of these alternative segments, e.g. Finance, Marketing, Manufacturing. It will also calculate a Net Promoter Score for each combination of Segment 1 and Segment 2, e.g. Finance/London, Finance/New York, Marketing/London, Marketing/New York etc. If you don't want to use Segment Code 2, you can exclude this parameter or hardcode it as&sgid2=NONE.
If a survey is completed more than once by the same customer (i.e. a survey already exists with the same rsid and cid values) only the latest survey is retained.
If you have 'Remove Email Domain', set to 'Yes' in your Instance Preferences, the domain name will be removed from all cid (customer) values, e.g. the survey response from [email protected] will be stored in the CIOPulse database as from alex.luu not [email protected].
The list of segments used for sgid1 must represent a different way of segmenting customers than sgid2. For example, sgid1 might be used for locations (e.g. London, Sydney, New York) and sgid2 might be used for business functions (e.g. Finance, Marketing, Manufacturing).
Only Segments (if you use the sgid1 and sgid2 parameters) and Relationship Survey Codes (rsid) need to be setup in the Portal. CIOPulse does not need any information about individual Customers.
The Segments for sgid1 and sgid2 are setup in a single list of Segments in the Portal, i.e. there are not two separate lists. This is described here: Manage Customer Segments.
Running a Mail Merge with Microsoft Office
Here's an example Word 2016 workflow for preparing and running your mail merge.
Disclaimer! The steps given below are intended to be helpful and illustrative but we cannot guarantee they will work in your environment. If you need help with running a mail merge, we recommend seeking advice from a Microsoft Office expert.
- Setup your list of Segment Codes (the value you will use in the
sgid1andsgid2parameters) and the Relationship Survey Code for this survey (the value of thersidparameter) in the CIOPulse Portal. - Create an Excel spreadsheet with the list of survey recipients and your CIOPulse relationship URL. See below for a sample Excel template. The survey URL in this template will not be correct for you. For your survey URL, see here.
- If you are not using sgid1, put "NONE" (without the quotes) in each cell inst
- Triple-check that each customer's name, email address and unique survey URL are 100% correct!
- Save and close the spreadsheet.
- Create a new Word document.
- Select Mailings/Start Mail Merge/Email Messages.
- Select Mailings/Select Recipients/Use an Existing List.
- Locate the Excel spreadsheet containing the list of recipients, click Open and then hit OK on the Select Table dialog box.
- Write and format the email body as required.
- Select Mailings/Insert Merge Field to insert the customer's name.
- Position your cursor where you want the survey hyperlink to be.
- Select Insert/Quick Parts/Fields/Hyperlink and click OK. You will see "Error! Hyperlink reference not valid" and that's normal.
- Press ALT+F9 to show the hyperlink code. You should see:
{HYPERLINK \* MERGEFORMAT} - Insert your cursor immediately after HYPERLINK and type space, quote quote so that you have this:
{HYPERLINK "" \* MERGEFORMAT} - Insert your cursor between the two quotes.
- Select Mailings/Insert Merge Field and select your url merge field. You should now see this:
{HYPERLINK "{MERGEFIELD url}" \* MERGEFORMAT } - Press ALT+F9 to hide the field code.
- Replace the text "Error! Hyperlink reference not valid" with something like "click here".
- Use Mailings/Preview Results to check your template, especially the survey hyperlink.
- Save the Word document.
- To send your survey invitations, select Mailings/Finish & Merge/Send Email Messages and choose 'email'.
- Enter your email subject line, e.g. "3 minute survey - help us be the best IT team you've ever had".
- Click OK to send your survey invitations.
Hyperlinks in Word that use mail merge fields are notoriously temperamental. One commonly reported problem is that the dynamic URLs are no longer updated after the Word document is saved and re-loaded.
We have found the safest and quickest way to resolve any issues with the survey hyperlink is to delete the entire hyperlink from the document and recreate it from scratch.
If in doubt, seek help from a Microsoft Office expert.





